As a global enterprise, we will nurture ethical corporate culture by performing management activities faithful to basic principles and complying with laws and ethics.
We will pursue personal growth and corporate development by maintaining work and life balance, and create a happy workplace by establishing a corporate culture of mutual respect.
Recognizing that customers' trust and success is the future for us, we will always respect customers' opinions, understand customers and create values that are helpful for customers' growth.
We will maximize investors' values by realizing legitimate profits through transparent decision making and effective management activities.
We will establish fair trade system based on mutual trust and build a corporate eco-system where interested parties co-exist and grow together.
We will contribute to the growth of the country and society by fulfilling our responsibilities and duties as a global corporate citizen.
We will establish an environmental management system, strengthen our ability to deal with environmental risks and implement environment-friendly management through open communication.
We will respect human rights, support international standards for human rights and strengthen dignity of all interested parties by improving freedom, safety and quality of life.